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#4939. International market selection: an application of hybrid multi-criteria decision-making technique in the textile sector
| July 2026 | publication date |
| Proposal available till | 02-06-2025 |
| 4 total number of authors per manuscript | 0 $ |
| The title of the journal is available only for the authors who have already paid for |
| Journal’s subject area: |
| Business and International Management; Strategy and Management; |
| place 1 | place 2 | place 3 | place 4 |
| Free | Free | Free | Free |
| 2350 $ | 1200 $ | 1050 $ | 900 $ |
Contract №4939.1   | Contract №4939.2 | Contract №4939.3 | Contract №4939.4 |
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Abstract:
The international market selection (IMS) is a prime factor in the success and growth of a company. Therefore, the purpose of this study is to consolidate and apply a systematic methodology that contributes toward the evaluation of international markets and promotes entry into the export market of textile companies. Through a systematic literature review, the criteria and sub-criteria involved in the IMS process are identified and a total of 5 general criteria and 23 sub-criteria are selected. A hybrid approach is used to address the gap. In total, a multiple case study of 11 companies from different range of export values are selected. Data analysis is conducted using two multiple criteria decision-making (MCDM) models. The results demonstrate the applicability of the hybrid MCDM technique to improve IMS decision-making in the textile sector and other sectors. The possibility of achieving a generalized result through this case study is not possible, but the methodological application carried out is a novel for the selection of markets. The combination of techniques will allow wider support for the selection of markets and act as a decision support system. The detailed methodological process described in the study allows both academicians and decision-makers to replicate the study in other contexts and scenarios.
Keywords:
International market selection; Internationalization; Textile sector; TOPSIS
Contacts :
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
Abstract:
The international market selection (IMS) is a prime factor in the success and growth of a company. Therefore, the purpose of this study is to consolidate and apply a systematic methodology that contributes toward the evaluation of international markets and promotes entry into the export market of textile companies. Through a systematic literature review, the criteria and sub-criteria involved in the IMS process are identified and a total of 5 general criteria and 23 sub-criteria are selected. A hybrid approach is used to address the gap. In total, a multiple case study of 11 companies from different range of export values are selected. Data analysis is conducted using two multiple criteria decision-making (MCDM) models. The results demonstrate the applicability of the hybrid MCDM technique to improve IMS decision-making in the textile sector and other sectors. The possibility of achieving a generalized result through this case study is not possible, but the methodological application carried out is a novel for the selection of markets. The combination of techniques will allow wider support for the selection of markets and act as a decision support system. The detailed methodological process described in the study allows both academicians and decision-makers to replicate the study in other contexts and scenarios.
Keywords:
International market selection; Internationalization; Textile sector; TOPSIS
Contacts :
