#4930. Catching silver consumers in China: an integrated model of Chinese older adults use of social networking technology

July 2026publication date
Proposal available till 02-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Business and International Management;
Strategy and Management;
Marketing;
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Abstract:
This study aims to gain a more holistic understanding of Chinese older adults perceptions and use of social networking technology. Grounded in the extended unified theory of acceptance and use of technology (UTAUT2) and expectation-confirmation (ECM) theory, the study proposed an integrated social media user engagement model and tested the model utilizing the data collected from 323 Chinese older adults. The results reveal that half of the relationships in the proposed model were supported. Specifically, performance expectancy, facilitating conditions, social influence and hedonic motivation were all found to have a significant positive influence on perceived value. Both perceived value and satisfaction were also found to have a significant positive effect on Chinese older adults intention to engage in social networking technology. Chinese older adults are embracing Internet technologies at a greater rate. This empirical study enhances understanding of the nature and strength of the relationships in the proposed integrated social media user engagement model in the context of Chinese older adults.
Keywords:
Older adults; Perceived value; Satisfaction; Social media; Social networking technology

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