#4834. Spectator Emotions in Predicting Psychological Vigor: Emotional Meta Experience and affect Valuation Perspectives

August 2026publication date
Proposal available till 29-05-2025
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Journal’s subject area:
Organizational Behavior and Human Resource Management;
Business and International Management;
Strategy and Management;
Management Science and Operations Research;
Tourism, Leisure and Hospitality Management;
Marketing;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
This study investigated the causal influence that game situationsdependent spectator emotions exert on psychological vigor. Four distinctive game situations that evoked four types of spectators’ emotional states – happiness, sadness, anger, and fear – were identified. Virtual reality technology was utilized to replicate sport spectators’ emotional experiences. The results of the laboratory experiments revealed that states of vigor generally corresponded to the winnerloser effect, wherein victories (or losses) are associated with positive (or negative) emotions. Notably, the close victories condition exerted emotional ambivalence, resulting in mixed outcomes on vigor. Moreover, anger evoked through close losses had a positive impact on vigor. This study advances current understandings of sport fans’ emotional ambivalence and negative affect valuation tendencies. The findings provide significant implications for strategies through which marketers, stakeholders, and health managers can facilitate consumer well-being via sport spectatorship.
Keywords:
Emotional ambivalence; negative emotions; public health; spectator sports; well-being

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