Articles for sale

#3318. Engaging voluntary contributions in online review platforms: The effects of a hierarchical badges system

November 2026	publication date
Proposal available till	17-06-2025
4 total number of authors per manuscript	0 $

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Journal’s subject area:

Arts and Humanities (miscellaneous); Psychology (all); Human-Computer Interaction;

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Abstract:
Employing a hierarchical badges system to sustain users participation and content contribution has been a common practice in online review platforms. It is still unclear whether this incentive mechanism is effective in inducing users to provide more substantial and useful reviews. In this research, we draw on the goal-setting theory and status hierarchies theory to study how the hierarchical badges system impacts users’ behavior such as their effort levels and expressed opinions. The results show that users significantly increase their efforts as their status are promoted, manifesting as review frequency, length, and readability. In terms of expressed opinions, users with higher badges are less likely to post extremely negative ratings and use negative emotional words. The results have important implications for business modes that rely on user-generated content social question and answer sites, social media, and crowdsourcing systems.
Keywords:
Hierarchical badges system; Incentive mechanism; Online review; Opinion; User effort

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