#12510. “Consent Is Sexy”: exploring the portrayal of prosocial sexuality messages in youth-oriented series

July 2026publication date
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Journal’s subject area:
Cultural Studies;
Communication;
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Abstract:
Content analyses on sexual messages in youth-oriented series have traditionally focused on the distribution of negative or antisocial sexual messages. As such, the potential of youth-oriented series to promote prosocial sexual messages (PSM) has been neglected. This content analysis fills this gap by examining the occurrence of PSM in youth-oriented series (e.g. Elite) on Netflix. A total of 126 characters (52% male, 48% female) and 3,151 scenes in 65 episodes were coded. The results indicate that PSM were promoted 4 times per episode and distributed by more than half of the characters. PSM also significantly co-occurred with antisocial sexual messages (ASM) in scenes, suggesting that sexual messages may operate as a “mixed” socialization agent for adolescents’ sexuality development. Further, characters in comedies and non-heterosexual characters more often distributed PSM than respectively characters in dramas and heterosexual characters. The promotion of PSM did not vary by characters’ gender.
Keywords:
multilevel; positive sexuality; sexual script; Teen series

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