#5190. The power of nudging: how adaptations in reverse logistics systems can improve end-consumer recycling behavior

August 2026publication date
Proposal available till 08-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Management of Technology and Innovation;
Transportation;
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Abstract:
Research shows a recycling behaviour gap where end consumers are positive towards recycling but do not act in accordance with their intentions. The purpose of this paper is to investigate how adaptations in reverse logistics systems towards end consumers-turned-suppliers can improve recycling behaviour. A framework with three propositions is developed and evaluated empirically using a two-group dependent post-test quasi-experimental design. Three interventions are evaluated as: (1) the social norms nudge, (2) the distance nudge and (3) the availability nudge. The results show that nudging improved recycling action behaviour for the experimental group. This paper suggests that the end-consumer’s role as suppliers needs to be included more actively into reverse logistics systems for products to enter the preferred loops of recycling in the circular economy. A new field of climate psychology is used to explain challenges in reverse logistics systems and nudging is demonstrated as a tool with which to deal with them.
Keywords:
Circular economy; End-consumer; Experiment; Household waste; Nudging; Recycling behavior; Reverse logistics systems

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