#4462. The emergence of Japanese film festivals in the Asia-Pacific 1990-20XX

October 2026publication date
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Journal’s subject area:
Visual Arts and Performing Arts;
Communication;
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Abstract:
This article traces the historical transformations of the film festivals (FFs) in the Asia-Pacific, reflecting on the reasons behind their emergence and subsequent expansion. It identifies FFs as cultural diplomacy film festivals due to the participation of the government in facilitating the events. By situating the analysis within the global, regional, national and local trends that gave rise to the FF model, we can better understand the roles these festivals have played in the promotion of national cultures abroad since their inception. Drawing on archival materials, personal interviews with the festival organizers, and institutional documents, this essay will show that the developments of FFs are influenced by several interconnected discourses including the proliferation of the film festival format globally, changes in cultural diplomacy, the globalization of popular culture, and soft power discourse in the region. In engaging with these forces, FFs evolved from sporadic small-scale film screening events with limited international reach to institutionalized festivals characterized by their growing commercial approach and broader programs.
Keywords:
Asia-Pacific; cultural diplomacy; cultural policy; Film festivals; regional film festival

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