#2915. Effectiveness of the use of threats in communication with children (aged from 8 to 12)

October 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics, Econometrics and Finance (miscellaneous);
Life-span and Life-course Studies;
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Abstract:
The article is aimed at studying the ability of threatening communication to favorably change the preventive behavior of children (8–12 years old) in the context of oral hygiene. The results show that the use of threat messages can be a powerful way to convince children to adopt healthy oral hygiene behaviors, and that physical threats are more effective than social threats.
Keywords:
Attitude; Behavioral intention; Cognitive reactions; Dental hygiene; Emotional reactions; Kids; Marketing; Persuasion; Threats

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